JENESTAR WEB CREATIONS
WEB PLANNING GUIDE

This guide is intended to enhance communications between Jenestar Web Creations and my clients.  Please print it out and have your responses handy when you discuss your project with me.

What will be the purpose of your web site? (mark all that apply)

Advertising your products or services
Establish or enhance a community presence
Informational
Sales
Customer service
Better communications with your customers or members
Other (please specify)

Define your business or organization.

Write one or two clear and concise paragraphs that best describe your business or organization.  This opening statement is extremely important because it tells your visitors exactly what your business or organization is all about.  You should strive to catch their attention enough so that they will want to browse other parts of your web site.

Major topics that you feel should be included.  (mark all that apply)

Descriptions of your products or services
Prices
Answers to frequently asked questions
Your experience in the business
Number of years in operation
Special awards or other recognition
Professional memberships
Hours of operation
Contact information - address, telephone, fax, e-mail
Driving directions
Other information related to your business or organization

Develop a Keyword List

Put yourself in the mind of your customer and think of the most likely terms they would use when searching to find the types of services or products you provide.   If you install telephone cable, your keywords might be "telephone cable, phone line, telephone installation, cable, and wiring."  Notice that the words listed can also be phrases. 
    
Please list 10 - 12 words or phrases that people might use when doing a search for the type of products or services you provide. 

Web Site Theme

	Keeping in mind your type of business or organization and your target audience, what type of theme do you want your web site to reflect?
	
Conservative
Professional
Formal
Casual
Humorous
Flashy

Web Site Content

	In addition to the main or home page, what kind of pages would you need?

About your business or organization  (company history, how to join the organization, etc.)
Products and services
Price lists
Feedback forms  (guest books, surveys, on-line forms with results sent to you by e-mail)
Testimonials  (confidence in your company from satisfied customers)
Contact information  (telephone and fax numbers,  e-mail addresses, etc.)
Company or organization news  (press releases, newsletters, etc.)
Special events   (sales, meetings, etc.)
Employee, staff, officer, member directory  (good with photos e-mail addresses)

Graphics and Colors

Do you have a company brochure or other printed company information that could be used to create your text content?
Can you supply the text in digital format?

Do you have any images (photographs, logo, artwork, etc.) that may be used for your web site?

Do you have a particular color scheme or background for your web site in mind?

Web Site Address

	Will you be needing a Domain Name?  For example:  www.mycompanyname.com 

	If so, do you know if the particular name you desire is available?

Web Site Maintenance

A web site should be updated with new content periodically to give potential customers a reason to return to your web site.  Keeping this in mind, how often would you need to update your web site?  

Infrequently  (new products, new staff, address changes, officers, Board of Directors, etc.)
Monthly   (specials, sales, newsletters, events)
Weekly   (meeting schedules, professional appearances, etc.)

Who would be responsible for your web site updates and maintenance?

Jenestar Web Creations
Undecided

Time Frame

	How soon does your business or organization want to be on the Internet?

Additional Notes, Comments or Ideas